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Vodafone demos augmented reality Android game

Vodafone demos augmented reality Android game

Vodafone demos augmented reality Android game

Vodafone demos augmented reality Android game

Augmented reality is one of the big buzzwords of the moment – using a camera-equipped mobile handset to overlay information on the real world, such as location sensitive data or directions.

However, Vodafone Netherlands has stepped up the potential of the medium, by launching a modern day variant of the playground classic ‘tag’ for the Google/OHA (Open Handset Alliance) Android platform.

In conjunction with creative agency Marvellous, Vodafone introduced a game where players can ‘tag’ each other using the HTC Magic phone via the camera and a specialised app.

The Go Tag app allowed players to ‘tag’ their rivals by using image recognition technology to identify the target’s shirt colour when a picture was taken.

Devices like the Android HTC Magic and the iPhone 3GS are expected to pave the way for augmented reality applications, mainly because these devices are equipped with a digital compass that complements the GPS functions on the handsets. San Francisco review site Yelp recently launched an iPhone application featuring a setting that allows consumers to use their handset’s camera to bring up information, such as reviews, about various restaurants as the lens scans over the buildings.


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