Maximising Revenue from Pre-Paid




  1. E Gorny 16/03/2010 @ 3:18 pm

    Want to know more about maximising revenue from pre-paid

    • Chris Hoover 16/03/2010 @ 4:02 pm

      I’m happy to connect you with someone if you’d like more detail than that provided within this webinar. You can contact me at chrish at

  2. Terry Stein 16/03/2010 @ 4:24 pm

    Chris, surely the most vexing challenge eva to face to this industry is ” how 2 earn when there is nothing 2 spend”. Those @ BOP can barely afford 2 feed themselves never mind feed fone” How r the nxt 03bn going 2b profitably serviced and acquired?

    • Chris Hoover 16/03/2010 @ 4:40 pm

      I think this is a larger econonmic issue that isn’t solvable by a single industry. If a population has no money to spend, business is untenable by definition. This has to be addressed at a fundamental level before discussions of ARPU and churn reduction models can be meaningful.

      • Terry Stein 16/03/2010 @ 11:17 pm

        chris, analysts are predicting still another 03bn hitching a ride on2 the prepaid wagon by 2014 – How?: megatrend is @market extremity prepaid being used as a pretext to calling. nobux @bop 2pay let alone pay up front. prepaid game is ova.

  3. Salah 16/03/2010 @ 4:25 pm

    The problem to be a second operator and compete with 11 years alone on the market competitor: customers has their well known number, any efforts to maximize the revenue from the prepaid segment will lead to:
    subscribers will use the second operator SIM for on-net trasactions and for data services while the primary SIM still the first SIM and no body buy the second operator unless he has a need to use and utilize from the new offers period and then get the SIM offline again.

    Kindly advice

    • Chris Hoover 16/03/2010 @ 4:49 pm

      This is a very difficult issue. Competition is most viable when mobile number transfer is a mandated ability, as it is for example in the U.S. Without such a capability there is the “lock in” problem you describe, making it difficult for new operators to compete against an incumbent. Lacking this, what’s needed is a program to attract users from the incumbent such as very deep promotions around voice services for new customers, promotions that last long enough for the customer to tell friends about the new mobile number and to rely on that number — effectively a strong promotion until the customer is “locked in” to the new operator. Even here, there is danger of a “race to the bottom” in terms of revenues as operators escalate their promotions. Lobbying for mandated mobile number transfer should be a key aspect of any strategy.

  4. Khaled Ben Mlouka 16/03/2010 @ 4:26 pm

    Could you please send me the slides of this interesting webinar ?

    Thank you very much.

    • E Gorny 17/03/2010 @ 4:31 pm

      I am also interested in these slides!

      Is it possible tp sent it to me, too?


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