Deutsche Telekom partners with Twitter

Twitter is getting musical

German carrier Deutsche Telekom has announced a strategic partnership with Twitter, allowing subscribers with selected Android smartphones to keep up with the social site directly from their home screen. The service will launch next year, initially in Germany, the Netherlands, Romania, Greece and Croatia.

In addition, the operator will be a preferred partner for Twitter for marketing, advertising and customer services opportunities on Twitter.

“Twitter shows how lively a communication in 140 characters is,” said René Obermann, CEO at Deutsche Telekom.

“We experience this in our daily dialogue with our clients for example via our customer care account ‘Telekom hilft’ (Telekom Supports). With the cooperation with Twitter we will reach even more people in the future even better.”

Last month, Deutsche Telekom posted a €588m profit for 3Q13 after posting a €7bn loss in the same period of 2012. The group’s net revenue grew six per cent year on year to reach €15.5bn. Organic revenue growth – adjusted for changes to the Group such as the inclusion of the US operator MetroPCS and exchange rate effects – grew 2.4 per cent.

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