Colombian operator Comcel has launched a 3G-based, streaming, on demand mobile TV subscription service dubbed Ideas Web TV. Powered by technology provided by  ROK, Ideas Web TV will offer an initial package of channels including  Discovery Movil, Discovery Kids, Nickelodeon, Playboy Lifestyle, ESPN, ESPN-X, Wappo TV, Disney Channel and National Geographic for a monthly cost of MXN15,000 ($8).