European operating group Tele2 has named Jeff Dodds as the executive vice president and CEO of its Netherlands subsidiary. He will assume the role on April 14^th 2014.

Dodds leaves his role at Virgin Media, where he has been for five years, most recently holding the role of chief marketing officer. He replaces acting CEO Ernst-Jan van Rooijen, who will resume his role as CFO of the firm.

“We feel confident that [Dodds] will be able to maximise our Dutch business and fulfill the growth potential that we are pursuing in the market,” said Mats Granryd, president and CEO of Tele2.

“Jeff has a proven track record of swiftly and resolutely guiding companies to achieve great results. Together with our experienced CFO, Ernst-Jan, who has done a phenomenal job as acting CEO for the past months, they constitute a team that will offer our customers what they need for less.”

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Dodds added that he is a “huge fan of challenger brands” as they often are the source of innovation and offer increased value for money.

“Having spent the last five years at Virgin Media, the opportunity to join Tele2 to lead their challenge in the Dutch market is incredibly exciting,” he added.

In December last year, Tele2’s Russian subsidiary announced a joint venture with Rostelecom in which the latter will contribute “substantially all” of its mobile assets into the joint venture, and Tele2 Russia will contribute all of its mobile assets.