Vodafone has launched a self-branded £70 smartphone in a bid to appeal to consumers who are currently priced out of the “smartphone revolution”.
The Vodafone Smart II handset (pictured) runs on the Android 2.3 Gingerbread operating system and has a chipset manufactured by chipmaker Broadcom, with an 832MHz processor and 512MB of RAM.
It has a 3.2-in HVGA capacitive touchscreen, which supports 64 million colours, supports 3G HSDPA and wifi connectivity, has a 3.2-megapixel camera and uses AGPS technology for accurate mapping and navigation functions.
According to Vodafone, the handset has “twice the processing power of the most expensive and sought-after smartphones available three years ago”.
The Smart II will be available across Vodafone markets and partner markets this summer and will be priced under €99, launching first in the UK priced at £70.
“The Smart II is one of the most important devices we have ever introduced,” said Patrick Chomet, group terminals director. “We believe the Smart II could represent a tipping point in the evolution of the market, bringing a new wave of consumers to the supermobile world for the first time.”
The San Diego handset was manufactured by Chinese firm Gigabyte and runs on Intel’s single-core Atom Z2460 processor. It will go on sale on June 6 in the UK and will be released in France shortly after.
With Amazon and Google launching smart home initiatives, have the telcos missed out on their chance to cash in on this market?
Total Voters: 62