BSS vendor AsiaInfo has announced a strategic bet on the cloud by making its Veris suite available as a pre-integrated cloud offering deployed via a partnership with Amazon Web Services.

The new product is called Veris Cloud Core to distinguish it from the modular, on-premise Veris Agile Core, which is the current deployment model. Apart from generally future-proofing its main product as the world moves into the cloud, Veris Cloud Core claims many of the benefits generally associated with the cloud model, including speed of deployment, flexibility and the efficiency of a SaaS commercial model.

“We are constantly exploring brand new business models, promoting industrial innovation and cross-boundary integration, and striving to build a business ecosystem powered by the Business Internet,” said AsiaInfo’s Executive Chairman Dr. Edward Tian. “This collaboration with AWS Inc. is critical and makes our vision of ‘building the Business Internet’ a reality.”

The AWS partnership is significant on a couple of fronts. The first is the precedent set by a software vendor partnering with a specific cloud provider, creating a comprehensive cloud service offering that should simplify and speed up the whole process of changing and upgrading business software. Secondly this is a major bet on the public cloud by AsiaInfo at a time when there are still many reservations around data security, reliability and control. AsiaInfo, of course, doesn’t share these concerns and thinks it’s just a matter of time before the market follows suit.

“Working with AsiaInfo underscores the importance of helping telecommunications and enterprise companies innovate in their markets by leveraging the AWS Infrastructure to deliver faster and more flexible transformation IT infrastructure,” said Adam Selipsky, VP of AWS. “By removing complexity, companies are focusing their time and resources on adding real value to their business, and to those of their customers.”

AsiaInfo is not phasing out its Agile Core offering, which it thinks will remain a good option for a lot of customers. By launching of Cloud Core in partnership with AWS the company is looking to steal a march on its competitors, who it thinks lack the same kind of out-of-the-box cloud offering. AsiaInfo is also thinking long-term; it’s only targeting a single client win this year but is betting that as everything moves into the cloud in years to come, preparing for it now will pay dividends.

The slide below summarizes AsiaInfo’s claims regarding the benefits of the cloud model over the traditional one in this context.