Smartphone and consumer electronics vendor LG was the most talked about brand during Mobile World Congress last week, according to social media analysis undertaken by media firm Hotwire’s insights and analytics report.
The report claims LG was the biggest brand of Mobile World Congress, having been mentioned in 11% of all twitter posts and engagements. Having not even placed in the top 10 in 2015, it surpassed the likes of Samsung, Sony and Huawei to gain the biggest traction on social media last week.
From an individual product angle the new flagship product launched at MWC, the LG G5, was mentioned just 864 times less than the Samsung S7 on twitter – out of a total of 405,132 tweets. These two were the outstanding twitter trends of MWC 2016, with 9% of mentions each; although the biggest buzzwords of the show, like 5G, IoT and VR, all made the top 10.
Last year saw the show dominated by talk of wearable technology, but Hotwire’s Deputy MD, Matt Cross, says that’s not had a look in this year.
“This MWC we’re seeing emerging brands and technologies stealing the show, with some of the major players that dominated last year barely getting a look in,” he said. “Wearables were the big thing last year with both the Huawei Watch and the HTC RE Grip launching at the event, ahead of the eagerly anticipated Apple Watch. But despite having created a massive buzz at CES 2016, wearables failed to make an impact at MWC, owning just a fraction of the conversation in which VR and 5G dominated.”
Elsewhere, it was a recording-breaking year for the show with organisers the GSMA proudly announcing it surpassed 100,000 visitors in 2016 for the first time. As gender equality in tech continues to raise headlines around the world, the GSMA said more than 21% of attendees were women. The show absolutely dominates Barcelona for the entire week, and will continue to do so for years to come with the announcement that MWC will be hosted in Barcelona until at least 2023.