One small part of Samsung’s humiliation over the incendiary Note7 has elapsed with the US government no longer requiring US airlines to make shrill announcements about the device.
It’s a small victory, however, as the devices are still banned from all aircraft and even mention of them draws the kind of opprobrium from airline staff and passengers usually reserved for frothing religious extremists and the chronically flatulent. The only difference is that airlines don’t have to go on about it now.
“The Department of Transportation removed the requirement for air carriers to specifically notify passengers about the Note7 phone immediately prior to boarding due to the high degree of public awareness of the ban since issuance of the emergency restriction/prohibition order, as well as the extensive efforts by Samsung and U.S. wireless providers to make all Note7 users aware the phone is recalled and banned from transport on U.S. aircraft,” said the Federal Aviation Administration, which has clearly run out of full-stops.
This ends three months of all US airline passengers being continually told how dodgy the Note 7 is in an episode which has surely proven once and for all that there is such a thing as bad publicity.
Not for the first time Samsung attempted to extract some positive from this news. “By leveraging our digital technology to target each device, we’ve had over 96 percent of Galaxy Note7 phones returned to date,” Samsung boasted. That clever technology consisted of an OTA update that prevented the battery from charging at all, effectively bricking the device, so it’s no surprise people have been keen to return it.
Will regulators ever be able to catch up with the rate of change in the telco/tech industry?
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