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Samsung embraces Note7 ‘USP’ and chases adrenaline junkies

New day new step. Shot of a construction worker with muscular body posing on a metal crossbar hanging on the top of a skyscraper under construction

Samsung has seemingly embraced the explosive nature of Galaxy Note7 devices, apparently chasing a new demographic; adrenaline junkies.

The last few months has seen YouTube awash with videos of youngsters performing what most normal people would consider acts of stupidity. Some are doing handstands on top of the world’s largest buildings, whereas others are surfing on top of trains travelling at great speeds. It would appear Samsung are using this as an opportunity to get rid of potentially explosive stock.

Certain Galaxy Note7 devices will now be refurbished and either sold in markets outside the US, or used as rental devices. Perhaps execs noticed these adrenaline seekers are looking for new risks every day and having a moody phone in the pocket could be a means to get a kick when there isn’t a seventy story building around.

“Samsung Electronics has established three principles to ensure that Galaxy Note 7 devices are recycled and processed in an environmentally-friendly manner,” the team said in a statement.

“Regarding the Galaxy Note 7 devices as refurbished phones or rental phones, applicability is dependent upon consultations with regulatory authorities and carriers as well as due consideration of local demand. The markets and release dates will be determined accordingly.”

The move has three tiers. Firstly, devices will be considered to be used as refurbished phones or rental phones, should they be deemed safe enough. For those which don’t meet the standard, salvageable components shall be detached for reuse. Finally, processes such as metals extraction will be performed to get the best bang-for-you-buck (as it were).

Despite everything which has been said about the Galaxy Note7 over the last couple of months, you have to give it to the Samsung team, they are certainly persistent.

  • Samsung Electronics


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