Three has launched a new deal which quite frankly seems ridiculous. 100 GB of data in a SIM-only contract for £25 a month.

Jamie Davies

August 24, 2017

2 Min Read
Three launches 100 GB a month contract – yup

Three has launched a new deal which quite frankly seems ridiculous. 100 GB of data in a SIM-only contract for £25 a month.

That’s right. It’s not a typo, it literally is 100 GB of data. If there are people out there who can consume that much data inside a single month, I won’t be impressed, I will be slightly disgusted. Below is a short list of things you can do with 100 GB of data:

  • Watch Sir Tom Jones bangers on YouTube in 1080p resolution for 50 hours

  • 140 hours of jealously looking at other people’s holidays on Instagram

  • Read pointless commentary and watch videos on Facebook for 500 hours

  • Listen to Sir Tom Jones bangers for 500 hours

  • 1700 hours’ worth of online surfing

  • Binge watch QI on Netflix for 100 hours

Considering there are only 744 hours in a 31-day month, using up all this data would appear to be quite a challenge. Three has stated it is chasing new demographics in a bid to boost market share, but we’re not too sure who this deal is aimed at, so we built another list. Across the course of a month, a typical person might:

  • Sleep for 8 hours a day, which is 248 hours across the month

  • Work 9-5.30, which is roughly 170 hours

  • Commute to and from work, which adds on another 20-odd hours a month (and we’re being very generous there)

  • Let’s say spends 20 minutes on the toilet a day, so that’s 8 hours

  • And 10 minutes in the shower, about 4 hours

  • Spend roughly an hour eating, another 31 hours

  • On average, maybe 30 minutes of chores, so that 12 hours a month

  • 20 minutes of exercise a day (averaged out of course), 8 hours

Some might assume with this new deal Three is essentially targeting someone who does not sleep, eat, work, wash, go to the toilet, eat, talk to anyone else, exercise or go into any connectivity not spots. We assuming this will be a pretty small target audience, but each to their own…

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