Mobile chip giant Qualcomm used the first day of Mobile World Congress Shanghai 2018 to launch new chips for smartphones and watches.

Qualcomm has the market for third party smartphone SoCs sewn up at the premium end, but Chinese chip-maker Mediatek, among others, is giving it a run for its money in the middle and lower tiers. It’s presumably no coincidence, then, that Qualcomm chose this event to make its mass market chip announcements.

The Snapdragon 800 range is all about the premium tier, then we have 600s for the high tier and 400s for the mid tier. Qualcomm just announced the Snapdragon 632, 439 and 429, which will all be a bit better than their predecessors at things like performance, battery life, and that sort of thing.

“The introduction of Snapdragon 632, 439 and 429 builds off Qualcomm Technologies’ highest-selling mobile platforms and provides users with increased performance and power efficiency, superior graphics, AI capabilities and enhanced connectivity features,” said Kedar Kondap, VP of product management at Qualcomm. “We’re excited to offer these new platforms with enhanced features to our OEMs and consumers.”

The 632 SoC features a Kryo 250 CPU, an Adreno 506 GPU, the X9 LTE modem, and supports a 24MP camera. The 439 has an Adreno 505 GPU and the 429 has an Adreno 504 GPU. No branded CPU cores are detailed, which probably means they use off-the-shelf ARM cores. They support 21MP and 16MP cameras, respectively.

Qualcomm’s other announcement at the show was a new chip designed specifically for the kind of cheaper smart watch you might give to a child. The Snapdragon Wear 2500 Platform has features like extended battery life and low power location tracking so you can keep an eye on where your kids are. The platform also has an LTE modem and a special version of Android designed for kids.

“If you look at the targeted kid watch and tracker segment the growth in these designed-for-kids but highly capable devices, is very exciting, and customers are seeing wide spread global demand,” said Anthony Murray, GM of Voice, Music and Wearables at Qualcomm. “Qualcomm has helped to drive this fast expansion of 4G kid watches with its Snapdragon Wear 2100 platform and there are more than 10 devices commercially available today through retail and carriers,”

“With this next generation Snapdragon Wear 2500 platform, we are supporting new performance and features that customers will be able to use to create even more fun features and compelling use cases for these connected 4G kid watches and with our dedicated kid watch platform we aim to deliver a robust foundation that supports a rich and engaging experience for children.”

There is lots of talk about the whole platform and how great it is for this sort of thing. It supports limited camera, AI voice assistants and name-drops NXP NTC technology that can be handy for giving kids some limited digital wallet functionality. The marketing for these sorts of devices is understandably aimed at parents and talks about things like fitness tracking too. It’s not clear, however, how much traction there is for kid-oriented smart watches and for them to take off they would probably need to be pretty cheap.