Industry lobby group the GSMA has launched its ‘digital declaration’, signed by executives from 40 technology firms and telcos, aiming to make the digital economy a safer place, accessible to all.

With the likes of Bharti Airtel, China Mobile, Sharp, SK Telecom and Vodafone signing the deal, the GSMA is embracing its hippy calling of peace, love and digitisation. The declaration pins the hopes and dreams of the industry onto several different principles, which theoretically should lead to a warm and embracing internet.

“Social, technological, political and economic currents are combining to create a perfect storm of disruption across all industries,” said Mats Granryd, Director General of the GSMA. “A new form of responsible leadership is needed to successfully navigate this era.

“We are on the cusp of the 5G era, which will spark exciting new possibilities for consumers and promises to transform the shape of virtually every business. In the face of this disruption, those that embrace the principles of the Digital Declaration will strive for business success in ways that seek a better future for their consumers and societies. Those that do not change can expect to suffer increasing scrutiny from shareholders, regulators and consumers.”

Looking at the principles themselves, they are relatively simple. Respect the privacy of digital citizens; handle personal data securely and transparently; take meaningful steps to mitigate cyber threats; and ensure everyone can participate in the digital economy as it develops whilst combatting online harassment. Its broad enough to allow wiggle room, but accurate enough to ensure all the right buzzwords are ticked off the list. You can have a look at the full declaration here.

While it is certainly a step in the right direction to get these organizations to sign a document recognising the importance of often ignored concepts such as inclusion and security, perhaps the next step should be to engage governments and regulators.

The CEOs of these technology and telco giants will certainly play an influential role in the success of the internet, though these are companies which will be playing within the rules set by higher powers. Policy, regulation, legislation and public funding will play an incredibly powerful part, though with such varied political regimes across the world, getting them to at least acknowledge these constant principles should be a priority.

Another interesting omission from the list are the powerful and influential internet players. The likes of Google, Amazon and Facebook will perhaps play a more significant role than the telcos and technology vendors who have already signed the document as they slip into the grey areas of regulation. The OTTs have been effectively doing what they like to date, such is the difficulty in matching regulation with the pace of change in this segment, and while such a document is little more than a PR ploy, it would at least demonstrate some accountability.