Seven new MEA CEOs for Orange

France Telecom has officially changed its name to Orange

French-headquartered international operator Orange has swapped out seven of its national chief executive officers in Africa and the Middle East, as part of a policy that sees senior positions allocated for fixed periods.

The firm has appointed new CEOs in Niger, Madagascar, Mali, Tunisia, Mauritius, Senegal and Jordan, with the appointments effective from October 1st.

Marc Rennard, senior executive vice president of France Telecom-Orange for Africa, the Middle East and Asia, said: “All of the new Chief Executive Officers have substantial international experience in the telecommunications sector. I am confident in their ability to continue to develop the activities of these seven subsidiaries, where we operate under the Orange brand. I also wish to extend my heartfelt thanks to each of their predecessors, who made significant contributions to the growth and solid economic performance of their companies.”

Rennard added that development in Africa and the Middle East, where Orange has a presence in 20 markets, is a top priority for Orange, which has targeted revenues of €7bn in the region by 2015.

  • Brelotte Ba is appointed Chief Executive Officer of Orange Niger, succeeding Jean-Louis Branco;
  • Michel Barré is appointed Chief Executive Officer of Orange Madagascar, succeeding Jean-Luc Bohé;
  • Jean-Luc Bohé is appointed Chief Executive Officer of Orange Mali, succeeding Alioune Ndiaye;
  • Didier Charvet is appointed Chief Executive Officer of Orange Tunisia, succeeding Thierry Marigny;
  • Nathalie Clere is appointed Deputy Chief Executive Officer of Mauritius Telecom, succeeding Jean-François Thomas;
  • Alioune Ndiaye is appointed Chief Executive Officer of Sonatel in Senegal, succeeding Cheikh Tidiane Mbaye; and
  • Jean-François Thomas is appointed Chief Executive Officer of Jordan Telecom, succeeding Nayla Khawam.

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With Amazon and Google launching smart home initiatives, have the telcos missed out on their chance to cash in on this market?

  • Yes, Google and Amazon will now dominate this space (65%, 40 Votes)
  • Consumers won't have made up their mind (19%, 12 Votes)
  • No, Google and Amazon will not be able to replace the telcos in the mind of the consumer (16%, 10 Votes)

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