Keen to get in on the application distribution action that Apple and Google have brought to the industry’s attention, BlackBerry maker RIM (Research In Motion) on Tuesday revealed its own plans.

In March 2009, RIM will launch the BlackBerry Applications Storefront, a marketplace which will put developers apps in front of the millions of BlackBerry users worldwide.

The storefront will allow developers to set their own prices for applications, with RIM creaming off 20 per cent of the fee. The Canadian firm is working with PayPal to establish a familiar payment system for users.

Enterprises, one of the biggest BlackBerry user bases, can also use the applications centre to retain control of what can be downloaded to devices within their corporate deployments.

The vendor is also working with carriers to provide customised, on device application centres to help foster after market application downloads. This platform will expand on RIM’s existing on device distribution system for individual software applications, such as Facebook. RIM is also notable for being the only handset manufacturer/having the capabilities to routinely push out updates to its handset users, enhancing security, features and experience.

Then again, Apple managed to shake up the industry with the launch of App Store, which was then followed up by Google with the Android Market. And of course, Nokia has Ovi. So RIM actually looks to be a bit behind the times.

BlackBerry developers can begin submitting their applications and content for inclusion in the storefront in December. The company has not revealed whether it will have any policies for vetting applications prior to making them available in the storefront.