Category: Content & Applications

Brands spoilt for choice as app stores take off

Close to a quarter of online European consumers now regularly access the internet from their mobile handsets, creating new opportunities as well as new confusion for brands unsure about their target audience and mobile strategy.

Apple takes 12% of mobile apps market

Application store trailblazer Apple managed to capture 12 per cent of the mobile apps market in 2008, according to figures released this week.

Sun brings Java app store to market

The app store frenzy continued this week as Jonathan Schwartz, CEO of Java developer Sun Microsystems, revealed his own plans to get in on the game, on a much bigger scale.

Microsoft My Phone opens to public

Microsoft this week pushed its own answer to Apple’s MobileMe service into public beta, inviting all and sundry to test out the My Phone platform.

Voda sees mobile ads as credit crunch resistant

Mobile carrier Vodafone said Wednesday that it has expanded its mobile advertising services to 18 markets and will continue to invest in the platform as a revenue driver going forward.

Voda joins app store wars with smart pipe approach

The world’s biggest carrier by revenues, Vodafone, issued a rallying call to developers on Tuesday, promising mobile app builders a dedicated channel to market and a billing system for their services.

Mobile data delivering a quarter of revenues

Global revenues from mobile data services increased 24 per cent year on year in 2008, delivering around 15 per cent of all revenues generated by mobile operators worldwide.

Microsoft to ban mobile VoIP in app store

As the app store wars rage on, web giant Microsoft has drawn its line in the sand, releasing a list of what it will and won’t allow Windows mobile applications sold in the store to do.

Thinking big at WiMAX Congress Asia

Michael Lai, the charismatic CEO of P1, a 2.3GHz WiMAX operator in Malaysia, is candid about the size of the challenge facing the WiMAX community. “This year is a defining year for WIMAX,” he says. “It’s got to happen and it’s got to happen big.”

Operators can’t play dumb if they want to be smart pipes

Picture the scene: a music-industry debate hosted in a small room above a pub in Soho, London. “Just answer me: Are you technically able to stop people sharing our music illegally online?” The casually dressed moderator’s voice was tense. It was the third time he’d asked the question.

UK mobile usage patterns

The latest market research from TNS reveals non-core service usage patterns among UK mobile customers in great detail.

Apple App Store downloads top 1 billion

Purveyor of cool gadgets, Apple, continues to blaze a trail with its App Store, announcing that consumers have downloaded one billion applications since its launch in August 2008.

Operator-run app stores risk fragmentation

Carriers risk creating more fragmentation in the mobile application space if they seek to replicate the app store model pioneered by Apple that is causing such a stir in the industry at present.

Orange serves up access to Wikipedia

Mobile operator Orange has struck a deal with dispute resolution tool and fact finding site Wikipedia in a bid to boost mobile data traffic.

3 pushes free Skype calls

Disruptive mobile operator 3 is further embracing the open network model, on Thursday announcing plans to allow users free Skype to Skype calls without having to pay data charges.

AQA launches commercial micro-blog

AQA 63336, the UK-based premium text trivia service, has launched a commercial blogging tool – AQA2U – that it believes will allow publishers of all types of content to generate revenues by sending SMS updates to an opt-in audience. By doing so, the firm aims to grow its own revenues without having to market to AQA2U text recipients.

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