Category: Content & Applications

Vodafone sees silver lining in cloud computing

Vodafone, the world’s biggest carrier by revenues, picked a bad week to launch its cloud-based services offering. On Tuesday the firm announced a strategic partnership with Decho to launch a range of cloud computing services starting with Vodafone PC Backup.

Searching for the next big thing

The adoption of mobile phones to access information and digital content on the web is growing fast, but the mobile search user experience still leaves much to be desired. If mobile search doesn’t see dramatic improvement, it will hinder device sales and delay the advent of what could become a huge market for mobile advertising.

Nokia bolsters Maemo Linux OS with Qt port

Finnish handset vendor Nokia pressed on with development of its in house Linux platform on Friday, porting its cross platform application and user interface framework – Qt – to Maemo 5.

Keys to success are elusive for iPhone app developers

IPhone application developers don’t need to offer an inexpensive iPhone app in order to make a dent in the marketplace, but, that said, it’s sometimes the simplest applications that derive the most high-profile attention.

Android wins backing from Verizon

Google’s Android platform won significant support from the operator community late Tuesday, when US carrier Verizon Wireless said it had reached a landmark agreement to use the platform to deliver applications, services and devices.

RIM packs widgets; Palm opens developer programme

Canadian device manufacturer Research In Motion (RIM) on Tuesday showed off its BlackBerry Widget Software Development Kit (SDK) – a suite of tools allowing third party application developers to build rich, web-based applications for BlackBerry handsets.

AT&T allows cellular VoIP apps on iPhone

US mobile operator AT&T Wireless must be feeling the need to be more open. Not only has it recently enabled MMS on its network, but this week it allowed previously outlawed VoIP apps to run on the iPhone.

Adobe brings Flash to mobile, but not iPhone

Software firm Adobe announced plans for a full fledged Flash player for mobile devices on Monday, although there is still no sign of a break in the deadlock between it and Apple.

Mobile marketing special

How do top-tier international brands use the mobile channel? The people in charge of mobile for auto manufacturer BMW, airline Lufthansa and UK broadcaster the BBC talk to about how they use mobile to benfefit themselves, their partners and their customers.

The sky’s the limit

Convenience, innovation and cost management are the drivers behind the mobile strategy of German airline Lufthansa. The firm’s director of global e-commerce and mobile services, Marcus Casey, shares his views on the importance of mobile in his firm’s strategy.

From public service to mobile service

BBC Worldwide is tasked with generating revenues from the content created by its public service mother company. This year it launched an advertising proposition on its mobile site and mobile marketing looks set to become a key part of its offering.

Nokia confirms acquisition of Dopplr

Finnish handset vendor Nokia on Tuesday confirmed the acquisition of travel-focused social network Dopplr, which is run, incidentally, by ex-Nokia director of design strategy, Marko Ahtisaari.

Driving force

Premium motoring brand BMW was one of the first companies to pull the mobile channel into its marketing mix. Here the firm’s head of digital media, who is personally responsible for many of the firm’s marketing innovations, talks to about why mobile works for BMW and how.

Can mobile banking fulfil its potential?

The use of mobile technology has been heralded as a potential revolution in the retail banking sector, enabling bank customers to manage their financial affairs regardless of their location. However, a decade after the arrival of the first mobile banking services, actual usage remains modest in many countries, and the industry is littered with the debris of discontinued projects.

Google, Apple fall out over iPhone app approval process

The simmering row between Apple and Google over the former’s rejection of an application for the iPhone reached new heights over the weekend as the US regulator gave an insight into the debate behind the scenes.

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