intelligence

Are telcos being honest with consumers?

Signpost with four arrows - business ethics (integrity, ethics, respect, honesty).

The ‘up to’ metric in broadband advertising has been a point of irritation for a notable number of people for a while now, but the Advertising Standards Authority will soon be doing away with it.

While it is certainly positive to see the ASA actually doing something to protect the consumer in the murky world of broadband advertising, it might be worth considering whether such ‘creative’ advertising practises have impacted brand credibility.

Below we’ve got an infographic, thank you Broadband Genie for the data, which outlines how honest they consumers feel broadband providers have been. If you have any thoughts on whether this has had any notable impact on the telcos credibility, feel free to comment below, or drop me an email on jamie.davies@informa.com to discuss.

Are the telcos being honest

Are the telcos being honest


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