Service providers today face rising growth expectations along with competing pressures to reduce operating and capital expenditures. This paper examines a cost effective path toward digital transformation that leverages existing DNS infrastructure. DNS today is moving outside the realm of passive Internet look-up function and into an active, intelligent resource to deliver new, value-added services to subscribers.
The paper outlines the pressures facing providers today such as “cloudified” networks while examining the capabilities of Domain Name System (DNS). The unique gateway position of DNS—as the bridge between subscriber and network—can be leveraged to drive better subscriber experiences and greater loyalty.
Read the paper to learn how DNS can:
Several case studies are included such as a European carrier that used in-browser messaging to have customers opt-in or opt-out of a free content filtering and parental controls service that resulted in a 24 percent opt-in rate.
The paper is authored by Patrick Donegan, Chief Analyst at Heavy Reading, who has more than 20 years of experience as a telecom market journalist, analyst, and strategist.
With Amazon and Google launching smart home initiatives, have the telcos missed out on their chance to cash in on this market?
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