Marketing and Selling to Operators – the new rules

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The way operators identify, shortlist and select technology vendors has changed. This free report, based on interviews with senior operator technology buyers, reveals how and what vendors can do about it.

It has never been tougher for vendors to ‘sell’ to operators. Sales processes are lengthening and fierce competition leads to shrinking margins and widespread industry consolidation. Marketing departments across the vendor community are being forced to raise their game to create and maintain a healthy sales pipeline. Lead generation is everything. Nothing else matters.

This report – titled ConneCt – from mobile and telecoms PR agency, CCgroup, reveals for the first time the communications platforms that drive vendor inclusion in operator procurement long listing, the influencing factors when shortlisting, and the critical factors in vendor selection.

Click below to go to the resource page.


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