Visual Guide to DNS Use Cases


This visually stunning guide provides 34 ways DNS can be used by providers to enable a safer and more personalized experience for Internet subscribers. Learn how others in the industry are leveraging their existing DNS infrastructure investment to achieve amazing results.

Download the guide to learn how one South American provider was able to reduce call center traffic by 60 percent and how a UK service provider was able to reach an astounding 90 percent of its target audience for a service announcement.

The guide breaks down the six functional areas within an organization that benefit from DNS including:

  • Cybersecurity defense
  • Value-added services
  • Customer Experience Management (CEM)
  • Marketing and promotions
  • Billing and revenue management
  • Legal and regulatory compliance

You’ll get thought-provoking industry facts such as the likelihood of infected subscribers to churn, response rates of in-browser messaging versus email, plus much more.

Click here to read this case study.


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Should privacy be treated as a right to protect stringently, or a commodity for users to trade for benefits?

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