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Etisalat

Etisalat is the Middle East’s leading telecommunications operator and one of the largest corporations in the six Arab countries of the Gulf Cooperation Council, with a market value of approximately AED 90 billion (US$24.5 billion) and annual revenues of over AED 39 billion (US$ 10.6 billion).

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With Amazon and Google launching smart home initiatives, have the telcos missed out on their chance to cash in on this market?

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