advertising

FCC dishes out some humble Pai

FCC Chairman Ajit Pai and Acting FTC Chairman Maureen Ohlhausen have penned an article for The Washington Post, defending the decision to reverse ISP privacy rules.

Twitter faces an existential crisis

Twitter has announced its quarterly earnings and while the numbers were a bit better than expected Twitter now has to work out what the point of it is.

UK MPs slam broadband advertising

A group of UK MPs initially formed to attack BT’s Openreach wholesale division has moved its focus to the accuracy of broadband provider speed claims.

Twitter losses grow to $132m

Social media darling Twitter reported a net loss of $132m for the first quarter of 2014, up considerably from the $27m loss for the same period last year. Revenues for the same period jumped over 119 per cent however, to $250m, versus $114m a year ago.

Mobile delivers over 40% Facebook ad revenue

Mobile advertising delivered 41 per cent of Facebook’s total $1.6bn ad revenue for the second quarter of 2013, prompting CEO Mark Zuckerberg to say that the work done to make Facebook a mobile company is paying off.

AsiaInfo-Linkage touts Big Data contextual ad platform

Chinese BSS provider AsiaInfo-Linkage has teamed up with IBM to bring its Big Data appliance to Europe and other markets outside of China. The key to the Veris C3 (C cubed) offering is contextual awareness to ensure operators are only delivering relevant ads to their customers.

Tablets to become mobile ad hotspots

Tablets could be responsible for as much as 20 per cent of Google’s paid for search ad clicks in the US in 2013, which considering the company reported advertising revenue in 2012 of $46bn, could be a very big number.

Tablets gaining traction in finance, shopping and advertising

For consumers who own both a smartphone and tablet, the primary device is still the smartphone, yet this situation will be reversed in early 2013 and tablets will generate more than ten per cent of all website visits by 2014. These forecasts came from research published by software house Adobe, which surveyed 1,200 US mobile users in March to see how they interact with the web via mobile.

Facebook is not the only OTT player falling short on mobile ad revenue

Concerns about Facebook’s ability to monetize its growing mobile traffic have resurfaced following its first earnings report since its IPO in May. The social media giant posted a 2Q12 loss of $157m, sending its stock price tumbling to $24 a share – which means its shares are now trading at two-thirds of the value they sold for during the IPO.

1 2 3

Polls

How have open source groups influenced the development of virtualization in telecoms?

Loading ... Loading ...