tag: advertising

Twitter appears to be leaking cash

Twitter losses grow to $132m

Social media darling Twitter reported a net loss of $132m for the first quarter of 2014, up considerably from the $27m loss for the same period last year. Revenues for the same period jumped over 119 per cent however, to $250m, versus $114m a year ago.

Phorm is moving into China

Phorm chosen by China Telecom for Big Data advertising plan

Controversial UK-based behavioural advertising company Phorm, which now labels itself an “internet personalisation technology company,” has scored a partnership with China Telecom as a supplier of advertising tools.

facebook-big

Mobile delivers over 40% Facebook ad revenue

Mobile advertising delivered 41 per cent of Facebook’s total $1.6bn ad revenue for the second quarter of 2013, prompting CEO Mark Zuckerberg to say that the work done to make Facebook a mobile company is paying off.

Is Yahoo aiming to stay relevant?

AsiaInfo-Linkage touts Big Data contextual ad platform

Chinese BSS provider AsiaInfo-Linkage has teamed up with IBM to bring its Big Data appliance to Europe and other markets outside of China. The key to the Veris C3 (C cubed) offering is contextual awareness to ensure operators are only delivering relevant ads to their customers.

Is Yahoo aiming to stay relevant?

Tablets to become mobile ad hotspots

Tablets could be responsible for as much as 20 per cent of Google’s paid for search ad clicks in the US in 2013, which considering the company reported advertising revenue in 2012 of $46bn, could be a very big number.

Android is rocking the tablet world

Tablets gaining traction in finance, shopping and advertising

For consumers who own both a smartphone and tablet, the primary device is still the smartphone, yet this situation will be reversed in early 2013 and tablets will generate more than ten per cent of all website visits by 2014. These forecasts came from research published by software house Adobe, which surveyed 1,200 US mobile users in March to see how they interact with the web via mobile.

facebook-big

Facebook is not the only OTT player falling short on mobile ad revenue

Concerns about Facebook’s ability to monetize its growing mobile traffic have resurfaced following its first earnings report since its IPO in May. The social media giant posted a 2Q12 loss of $157m, sending its stock price tumbling to $24 a share – which means its shares are now trading at two-thirds of the value they sold for during the IPO.

googlevoice.2

Google buys Quickoffice, Meebo

Web giant Google is on the acquisition trail, having this week forked out for social engagement platform Meebo and mobile office suite Quickoffice.

BT already has a  Premiership deal

Euro soccer will overcome Euro crisis to boost TV advertising

European net TV advertising revenues will increase by 5.4 per cent in 2012 to $40.7bn, according to analysis from Informa Telecoms & Media. This follows a three per cent increase in TV advertising revenues in 2011 and one of 9.9 per cent in 2010.

Telefonica has launched what it says is the world’s first telco-powered real-time mobile advertising exchange platform

Mobile product search coming of age says Google

Web giant Google is waxing lyrical about the potential for mobile advertising, predicting that 44 per cent of UK searches for last minute Christmas gifts will be from mobile devices, up from 20 per cent this time last year.

Unlicensed spectrum devices will get a boost

Free wifi on the streets of London

Finnish handset vendor Nokia has teamed up with wifi network operator Spectrum Interactive and location based media firm Selective Media, to trial a free wifi offering on the streets of London, UK.

Mobile advertising opportunites are growing globally

Opportunity knocking in mobile ads sector

There has been more consolidation in the mobile advertising sector, as UK-based mobile ad agency Fetch Media this week moved to acquire local rival Lucidity Mobile for an undisclosed sum.

Rory Sutherland, Ogilvy

Winds of change

Rory Sutherland, VP of advertising firm Ogilvy, champions the mobile as the most potent tool for creating behavioural change.

Ian Carrington, Google

A mobile future

To have a future strategy, means to have a mobile strategy, says Ian Carrington, mobile advertising sales director at Google.

Fiona Hall,  Innovation manager, Waitrose

Fiona Hall, Waitrose

We found three categories of mobile users: People who don’t get it; people warming to it; then people who cannot do without it. They have very different needs but also some common ground.

Rob Define, Director of product strategy, Ebookers.com

Rob Define, eBookers.com

Organic search and paid search are the biggest drivers to a site but you need two different advertising strategies for PC and mobile. With the PC you can get a decent CTR but with mobile if you’re ranked third you’re bottom of the pile. So you have to have a completely different bidding strategy for buying mobile ads versus the PC.

Jay Altschuler, Director of global media innovation, Unilever

Jay Altschuler, Unilever

We are at the start of a new digital era. The next stage shouldn’t be called Web 3.0 as it’s not about the ‘web’ anymore. Mobility is the heart of this new era and people spend more time in apps than they do on the web. There are very deep layers of personalisation in mobile apps that can aggregate all the activity that you and your friends are involved in, this gives us functionality that can predict user behaviour.

Breon Corcoran, Paddy Power

Breon Corcoran, COO, Paddy Power

Around 60 per cent of our revenues are digital and 75 per cent of our profits are digital and a significant and growing part of that is mobile. Our audience is men in their 20s and 30s and we thought the margins on mobile would be smaller and impulse purchases would be harder to deliver, along with cross selling, but the buy in from consumers was so strong that we just had to be there.

Mobile web browser advertising is still the favoured medium and WAP-based web browsing is still going strong

InMobi grows mobile ad offering with Sprout purchase

Mobile advertising network InMobi branched out with the acquisition of ad creation platform Sprout this week, reducing the deployment time and complexity of mobile advert creation and distribution.

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