advertising

CityFibre hits out at UK fibre advertising rules

CityFibre has rubbished research from the Advertising Standards Authority (ASA) that inferred consumers aren’t that bothered by fibre, and claimed other providers are directly misleading potential customers.

Facebook is for Edith and Snapchat is for Timmy

Facebook might be top-dog when it comes to the social media giants but recent estimates indicate its now more appealing to older generations while Snapchat is seemingly stealing its younger customers.

ASA tells Three to be more accurate when whining

The UK’s Advertising Standards Authority has ruled Three’s campaign for a spectrum cap on mobile operators as misleading, primarily because it implied it was an independently run mission.

Mobile ad spend finally surpasses TV

New research from the Advertising Association and WARC has revealed UK ad spend on mobile was higher than TV spend for the first time.

BT tries to reinvent the phone box

Former UK telecoms monopoly BT has decided it’s time to bring back the phone box in the form of the new InLink public wifi hubs.

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