augmented reality

Snap IPO crackles and pops

Snap finished its first day of trading with share prices increasing 44% on the initial $17, finishing at $24 with a market capitalization roughly $33 billion.

Apple CEO cooks up AR with cryptic hints

Doom and gloom may surround the smartphone market, but something as small as market trends isn’t going to stop Apple as it turns its attention towards augmented reality.

Qualcomm hits top gear in first week of 2017

The Qualcomm team has been keeping everyone busy with a flurry of announcements at CES in Las Vegas focused around autonomous vehicles and the growing world of virtual and augmented reality.

Pokémon GO set to be a $1 billion per year app

App data firm App Annie has revealed that the Pokémon GO AR game has hit number one in the app charts even faster than Clash Royale and is on course to bring in over $1 billion per year.

Microsoft unveils HoloLens augmented reality UI

Microsoft has unveiled HoloLens, augmented reality goggles allowing wearers to create holograms by using hand gestures and voice commands. The gadget was announced at the tech giant’s official presentation of its upcoming device-agnostic operating system Windows 10.

Google, Qualcomm lead augmented reality start-up investment

Stealth mode augmented reality start-up project Magic Leap claims to have raised $542 million in Series B financing. Google and Qualcomm led the round of financing, indicating that both businesses see significant potential in the product to help drive more commercial uptake of augmented reality inspired technology.

SK Telecom and Samsung announce 5G collaboration

South Korean telco and handset manufacturer, SK Telecom and Samsung respectively, have announced a joint memorandum of understanding (MOU) in a bid to advance 5G research and development. The agreement will centre on providing large-volume and high quality services on gigabit data rates, such as augmented reality (AR).

Augmenting print

Augmented reality continues to be seen as one of those sexy technologies that has captured the industry’s attention but has yet to find a strong business model. Speaking in the Business Model Transformation stream at Broadband World Forum yesterday, Raimo Van der Klein, creative director and co founder of Amsterdam-based Layar, said his company was now looking to print as a “very fertile” land of opportunity.

Telefonica eyes up augmented advertising

European carrier Telefónica’s innovation division, Telefónica Digital has entered into a global partnership with augmented reality platform provider Aurasma, with a view to integrating the technology into a range of media services Telefónica offers to brands and advertisers.

Polls

How have open source groups influenced the development of virtualization in telecoms?

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