tag: cem

Amdocs launches big data suite for telcos

CEM software giant Amdocs has launched a suite of applications designed to give communications service providers (CSPs) greater access to big data and analytics.

Telefónica looks to self-service CEM

Spanish telco Telefónica has turned to self-service based CEM tools for residential European and Latin American customers, in order to ease pressure on OSS being caused by increased data consumption over broadband. Alcatel-Lucent and Accenture announced a four year strategic partnership in order to facilitate the transformation of Telefónica’s CEM processes.

Mobile Operators: Is there any future in-store?

It’s no secret that ‘bricks and mortar’ retail strategies are battling against some difficult economic conditions right now. Mobile operators are by no means immune to this, says Tim Deluca Smith, VP Marketing for WDS Global.

LTE to repair customer loyalty disconnect

There is a significant disconnect between what drives loyalty among mobile consumers and what mobile operators believe drives loyalty as well as churn. Research released at MWC this week suggests that consumers in general will focus on a single aspect of their mobile service – such as device, tariff, or coverage – whereas operators tend to believe that a collection of issues drive positives and negatives in churn and loyalty.

Battery life complaints causing operator headaches

Smartphone manufacturers are leaving customers disappointed by not quoting battery performance in a way that reflects day-to-day use, according to a study published today. Customer experience specialist WDS analysed the battery life of 50 of the top smartphones launched over the past year and compared them alongside two million technical support calls taken on behalf of global mobile network operators and handset manufacturers.

Operators beginning to focus more on customer-experience management

After a Mobile World Congress early this year full of meetings about customer-experience management (CEM), it was expected that the topic would get a lot of attention from many operators. Last week I participated in a CEM conference, and although there is no standard definition for the term, operators are starting to take customer experience seriously.


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