Danske Telecom

Pile them high, sell them cheap

Despite covering only 20 per cent of households in Denmark, Clearwire affiliate Danske Telecom claimed a sixth of all new broadband subscribers in 1H07. The key is a strategy that owes more to supermarkets and budget airlines than the telecoms trade.

Polls

Should privacy be treated as a right to protect stringently, or a commodity for users to trade for benefits?

Loading ... Loading ...