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Operators could build LBS case by flogging user data

Location based services have been on the operator radar for a decade or more and have been the next big thing for most of that time. Still looking for a opportunity to build an ecosystem around the sector, it’s now been suggested that carriers can sell their anonymised user data to thitrd parties. According to research released this week, that model represents an $11bn opportunity by 2016.

Customer data creating revenue opportunities in unlikely places

Customer data collected by operators presents an intriguing opportunity and some are finding unusual partners to team up with. France’s SFR is one such operator and Mathieu Gras, head of location based services (LBS), explained that the firm has found itself contributing its data to help increase blood donations among its customer base, build Paris’ public transport infrastructure and even fight crime.

Polls

With Amazon and Google launching smart home initiatives, have the telcos missed out on their chance to cash in on this market?

  • Yes, Google and Amazon will now dominate this space (65%, 40 Votes)
  • Consumers won't have made up their mind (19%, 12 Votes)
  • No, Google and Amazon will not be able to replace the telcos in the mind of the consumer (16%, 10 Votes)

Total Voters: 62

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