mobile advertising

Internet giants face advertising crisis

The internet companies have taken the world by storm over the last 10 years, but diversification will decide who the winners are in 10 years’ time.

Twitter backs video and live-broadcasting for future ad growth

Twitter has stated it will prioritize video and live-broadcasting in an effort to achieve re-acceleration in the advertising business. While team demonstrated healthy year-on-year growth for advertising revenues, totalling $535 million, an increase of 18% across the quarter, demand for the solutions has slowed. This is due in part to the success of the company […]

Mobile drives tripling of profit at Facebook

Advertising on mobile has driven significant revenue growth for Facebook in Q1, comprising 82% of its total ad revenue and facilitating the tripling of net income to $1.5bn.

Facebook launches mobile ad network

Facebook has launched a mobile advertising network that will allow it to serve adverts in third party smartphone apps. The Facebook Audience Network will support IAB banners, interstitials and native advertising. Facebook, which announced the network at its F8 developer conference this week, said that it will offer the same level of personalisation and targeting as adverts sold within its own inventory.

Facebook acquires Onavo to strengthen mobile ads play

Social media giant Facebook has acquired Onavo, an Israeli-based startup that specialises in mobile data compression technologies, for an undisclosed sum. The company says the move will bolster its efforts to make the internet more efficient and affordable and strengthen its mobile ad platform.

Twitter acquires mobile advertising firm

Microblogging site Twitter has announced it has agreed to acquire mobile-focused advertising exchange MoPub. MoPub’s technology lets mobile application publishers manage inventory and optimise multiple sources of advertising, such as direct ads, house ads, ad network, and real-time bidding, through the MoPub Marketplace, in a single product.

29% of European consumers respond to mobile advertising

According to figures released by the Mobile Marketing Association (MMA) 45 per cent of consumers in the UK, France and Germany noticed mobile advertising, and of these and of these, 29 per cent responded to it. Over a third (39 per cent) then went on to make a purchase.

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