Blyk ad-funded MVNO model fails

Blyk has finally pulled the plug on its mobile virtual network operation, a move that will be seen as an admission of failure of its ad-funded MVNO model.

First MVNO launches in Middle East

The Middle East’s first mobile virtual network operator (MVNO), Friendi Mobile, launched in Oman today, setting in motion what industry watchers expect to be a trend for the region.

MVNOs pave way for Indian mobile boom

Last week’s decision by the Indian regulator to allow MVNOs to operate in the country will pave the way for carriers without a 3G licence to offer more advanced services.

Nokia launches premium mobile service in Japan

Finnish handset vendor Nokia has announced plans to launch mobile services in Japan, using its Vertu luxury handset brand as a platform. The world’s biggest handset vendor is understood to be piggybacking on NTT DoCoMo’s 3G network in order to provide MVNO services to Japanese consumers. The operation is being run by Nokia Siemens Networks […]

KPN to launch MVNO in France

Netherlands-based carrier KPN said Thursday that it will launch mobile services in France on Sunday, January 11. KPN will offer mobile services as an MVNO (Mobile Virtual Network Operator) to French consumers by piggybacking on the network of local carrier Bouygues Telecom. The French offering will be a no frills, online only distribution model and […]

Ad funded MVNO Blyk set to make cutbacks

Ad funded virtual mobile network Blyk is feeling the heat from the global economic downturn, after announcing plans to cut costs on Tuesday. The news came just as the MVNO, which recently celebrated its first birthday, announced an additional Eur40m investment to support its ongoing operations and international expansion. “The advertising industry and operators have […]

Blyk brings in NSN to help with expansion

Ad funded MVNO Blyk announced plans to expand into Belgium on Thursday, tapping Nokia Siemens Networks to host its core network. Blyk, which launched its first services in the UK just over a year ago, is unusual no just in the fact that it has an ad funded business model, but also in that it […]

Orange UK wins Eastern Europe MVNO deal

UK mobile operator Orange announce a new MVNO deal on Monday, which follows the tried and tested route of targeting a niche market segment overlooked by the mass market focus of the major players. The forthcoming Mobile Virtual Network Operator, Globalcell, will offer a service for Eastern Europeans living in the UK. Globalcell will offer […]

MVNO market ‘in good shape’ despite US failures

Despite its relatively modest share of the global mobile market, the MVNO (mobile virtual network operator) sector remains robust. Statistics released by industry analyst and parent Informa Telecoms & Media on Wednesday predict that MVNO subscriptions will reach 150 million worldwide by 2013, with 42 per cent coming from Western Europe. Overall, MVNO subscriptions […]

Vodafone targets international workers with MVNO

Vodafone UK notched up its second MVNO contract in as many weeks on Wednesday, announcing the launch of Lebara Mobile, which is targeting the UK’s 1.5 million strong migrant worker community. The SIM-only prepay service will be provided to customers under the Lebara brand and will be made available through outlets targeted specifically at the […]

Carphone launches postpay MVNO in UK

UK-based mobile phone retailer the Carphone Warehouse launched another MVNO (Mobile Virtual Network Operator) this week, with the aim of delivering low cost services under the Talkmobile brand. Talkmobile is offering postpay contracts for either 9, 12 or 18 months, for £12, £15 and £18 respectively. Inclusive minutes total 50, 75, or 100 depending on […]

Mickey Mouse MVNO shuts shop

Walt Disney’s branded MVNO in the US said Thursday night that it will shut down late this year. In a statement, the company said it plans to explore a new business model for its content and services that might include a partnership with a major US carrier. The Disney MVNO marketed a tool known as […]

Blyk launches in UK

Ad funded MVNO, Blyk, launched services in the UK Monday morning, targeting an audience of 4.5 million young consumers. Many industry watchers were wondering what was taking so long, Blyk was expected to debut earlier in the summer, but it turns out the company has spent the last 18 months researching the mobile advertising market. […]

ESPN bails out of MVNO space

Mobile virtual network operator (MVNO) ESPN Mobile has called it a day, after failing to get a strong enough foothold in the US market. The service provider, which some analysts said was one of the most promising MVNO launches of the last year, targeted a specific market with unique sporting content. But the operator appears […]

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