O2 UK

O2UK intros location-driven loyalty programme

UK mobile operator O2 has announced a significant push into location based marketing services in a bid to drive customer loyalty. The Priority Moments service, which builds on the firm’s existing Priority loyalty scheme, sees the carrier partnering with a wide range of UK retail and leisure outlets to offer discounts and special offers to its customers.

Polls

Following comments from the European Data Protection Supervisor, do you feel the internet giants are taking advantage of the digital economy?

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