O2 UK

O2UK intros location-driven loyalty programme

UK mobile operator O2 has announced a significant push into location based marketing services in a bid to drive customer loyalty. The Priority Moments service, which builds on the firm’s existing Priority loyalty scheme, sees the carrier partnering with a wide range of UK retail and leisure outlets to offer discounts and special offers to its customers.

Polls

Should privacy be treated as a right to protect stringently, or a commodity for users to trade for benefits?

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