Ogle Middle East

Etisalat brings AR to subscribers

UAE-based operator group Etisalat has teamed up with app developer Ogle Middle East to roll out the Ogle application to its 100 million-plus mobile subscribers across the Middle East and Africa regions. The app uses augmented reality (AR) technology from platform developer Aurasma.

Polls

With Amazon and Google launching smart home initiatives, have the telcos missed out on their chance to cash in on this market?

  • Yes, Google and Amazon will now dominate this space (65%, 40 Votes)
  • Consumers won't have made up their mind (19%, 12 Votes)
  • No, Google and Amazon will not be able to replace the telcos in the mind of the consumer (16%, 10 Votes)

Total Voters: 62

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