ovum

Voda ‘out of touch with reality’ says Ovum

Industry analyst Ovum, said Friday that Vodafone’s flat-rate data announcement Wednesday is neither flat-rate nor unlimited, as the operator claims. Jeremy Green, principal analyst at Ovum said the company’s marketing around the offer, which includes the phrase ‘practically unlimited data usage’ is “out of touch with reality”. Vodafone’s latest data tariff gives users what it […]

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