Peter Becker-Pennrich

Buyer’s Market

As the global director for terminals marketing at the Vodafone Group, Peter Becker-Pennrich holds decision making powers over a procurement strategy that deals in serious volumes. Vodafone buys between 60 and 70 million handsets each year, spending $8bn across it’s footprint, including affiliates and partner markets. In this exclusive interview Becker-Pennrich offers frank assessments of the different strategies adopted by the vendor community, their chances for success and the nature of the relationship – ever evolving – between operators, vendors and platform developers.

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