Peter Becker-Pennrich

Buyer’s Market

As the global director for terminals marketing at the Vodafone Group, Peter Becker-Pennrich holds decision making powers over a procurement strategy that deals in serious volumes. Vodafone buys between 60 and 70 million handsets each year, spending $8bn across it’s footprint, including affiliates and partner markets. In this exclusive interview Becker-Pennrich offers frank assessments of the different strategies adopted by the vendor community, their chances for success and the nature of the relationship – ever evolving – between operators, vendors and platform developers.

Polls

With Amazon and Google launching smart home initiatives, have the telcos missed out on their chance to cash in on this market?

  • Yes, Google and Amazon will now dominate this space (65%, 40 Votes)
  • Consumers won't have made up their mind (19%, 12 Votes)
  • No, Google and Amazon will not be able to replace the telcos in the mind of the consumer (16%, 10 Votes)

Total Voters: 62

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