Published by Streamezzo March 2009
According to Informa Telecoms & Media, the market for content and services on cell phones is expected to grow to $150 billion by 2011. All the bets are placed, yet end users are ultimately the ones who hold the cards. In 2007, the iPhone jolted the industry just as Macintosh, and later Windows, shook the PC world over twenty years ago, and for a similar reason: by again emphasizing that user experience is a decisive factor to generate enthusiasm and build Web 2.0 fan clubs. It is clearer than ever that success will be predicated both on the nature of the services offered and upon the ease with which users are able to discover and access services, as well as interact with these services and with fellow users.