Vodafone extends MySpace relationship

Vodafone is getting down with the kids and extending its relationship with social network MySpace and the music industry.

A pan-European campaign launched by the Big V this week is targeted at bands, artists and music enthusiasts, with an eye to driving revenues through Vodafone’s own content distribution channels.

The Music Studio offers users the tools to remix the tracks of established musicians and record tracks and upload them onto their MySpace Profile, as well as promote themselves via a monthly ones-to-watch platform.

The deal extends Vodafone’s existing relationship with MySpace, struck almost exactly one year ago. The Vodafone Music Reporter platform is used by Voda to share its existing music initiatives, including summer festivals such as Music Unlimited Cologne in Germany and Vodafone TBAs in the UK.

Music Reporter also features user generated content, designed to help create communities for music fans in Europe. Users can share their music experiences, upload and download content including pictures and videos related to Vodafone Music Unlimited events. Members of the community will be able to interact with their fellow users through a blog featuring regular updates on Vodafone Music Unlimited activities.

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