Andrea Casalini, CEO, Buongiorno

Andrea Casalini has been CEO of Italian mobile content firm Buongiorno since April 2000, and is credited with steering the development of the company from a startup to its current position as one of the largest players in the mobile content space.

Buongiorno operates in 57 countries worldwide directly and indirectly reaching more than 100 million unique consumers, with over six million subscribers to B2C services. The firm has deals in place with over 120 carriers, internet providers and media groups to develop and deliver mobile music, games, video, wallpapers, ringtones, user generated content, chat, TV voting,

quizzes and advertising. In June, Buongiorno struck a deal with Nokia, to help the Finnish firm boost its blossoming content and services strategy further, by adding Buongiorno’s Blinko-Gold mobile site, which carries video, music, graphics and games, to ten device models, including the N95,N70 and N82.

Listed with a market capitalisation of e200m,Buongiorno appears to be betting on this latest deal to help it achieve its 2008 revenue target of e330-350m, almost double its 2007 figure of e175m. The firm has redesigned its software in preparation for the next level of mobile content services, including social networking and targeted mobile marketing.

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