Egypt’s Mobinil invests in cost transparency and customer engagement

Egyptian operator Mobinil has called on transaction management software provider Openet to help better monitor usage information and engage with subscribers.

Openet’s Policy Manager and Interaction Gateway deliver real-time usage information, and a channel for interaction with Mobinil’s subscriber base of 35 million.

Mobinil’s VP for technology Yasser Shaker said that it is important for the operator to maintain high levels of quality of service standards that have helped it to consolidate its position in the Egyptian market.

The operator has the second largest share of the Egyptian market, with 29.6 million subscribers as of December 2012, trailing only Vodafone Egyppt with its 38.7 million subscribers, according to Informa’s WCIS.

“We continue to invest in best-of-breed technology to ensure that we maintain these levels,” he said. “Providing transparency into usage and costs gives our customers control over expenses and increases their trust in us.”

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