Orange UK to launch HD Voice

UK mobile operator Orange has revealed plans to launch High Definition Voice on its mobile network in 2010.

HD Voice promises superior sound quality by capturing a greater range of the caller’s voice, the hitch however, is that a new handset will be required.

Orange said it is already working with leading handset manufacturers on the development of devices to be rolled out later this year.

The operator said the launch of HD Voice in the UK follows two years of investment in the operator’s mobile network, which has resulted in 3G coverage to more than 93 per cent of the UK’s population.

HD Voice uses the WB-AMR (Wideband Adaptive Multi-Rate) speech codec, which benefits from a wider speech bandwidth of 50–7000Hz compared to the current narrowband speech codec of 300–3400Hz. The WB-AMR codec also delivers significantly enhanced sound quality whilst utilising the same network resources, Orange said, “making it sound as if callers are actually in the same room.”

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  1. Avatar Ayman Madieh 05/01/2010 @ 8:21 am

    The HD voice Quality is considered as a customer retention and attraction tool, what effect it will have on the other customer experience factors like Dropped Call Rate and Call Setup Success Rate? Also, in addition to already made network investments, Orange has to subsidize the HD Handsets in order to make sure of customers are experiencing the enhancement, what is the expected ROI time in such cases from marketing prospective?
    Other operators have also to push the handsets’ manufacturers to deploy the WB-AMR support in their handsets to ensure the smooth and required market penetration in the near future, is this possible in the coming 2 years?
    As for benchmarking, to what Quality levels will the WB-AMR be compared against? Or will it set a new higher level than any existing technology?

  2. Avatar Art 05/01/2010 @ 8:35 am

    Great! This will be a killer application!

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