The fifth operational MVNO has launched in Oman in the shape of Samatel, which follows in the wake of Friendi and its sub brand Halafoni, Renna, Mazoon, and Apna. Samatel will be hosted on the Nawras network and is reportedly targeting low-end mass market and small-and-medium-sized enterprises (SMEs) and is also pinning hopes on loyalty programs. The company is using of an operating and technology platform provided by Mobile Virtual Network Enabler (MVNE) Effortel.
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