Telstra embraces M2M with self service platform

Australian carrier Telstra has upped its game in the machine to machine (M2M) space, introducing a web-based self-service platform, allowing organisations to manage M2M products themselves.

To get the Telstra Wireless M2M Control Centre initiative started, the carrier has entered into an exclusive, multi-year agreement with M2M technology provider Jasper Wireless to offer customers a web-based tool allowing them to connect and administer M2M services themselves.

But the platform does not only cater to devices for business needs such as electronic metering, asset tracking and remote operations but is also expected to accelerate market entry for a new generation of connected consumer devices such as e-readers, picture frames and portable navigation devices, said Mike Cihra, director M2M Practice and Partners at Telstra.

“We see a significant opportunity that is growing over the next couple of years, including the usual suspect such as transport, logistics, point of sale but we’re also seeing new types of businesses such as consumer electronics, vending and digital signage,” Cihra said.

Telstra will also make available a Wireless M2M Developer Kit which will be supplied with a set of SIM cards enabled with a trial data and SMS allowance to help customers test and develop their wireless M2M solution.

Listen to the interview with Mike Cihra, director M2M Practice and Partners at Telstra


  1. Avatar Alastair Hanlon, Convergys 30/09/2010 @ 2:19 pm

    This is a great move from Telstra. Self service is mandatory in M2M in order to keep the costs down and make this ultra-low ARPU model work. This move is in line with other operators elsewhere in the world who are also looking at how to take cost out of serving this business.

  2. Avatar David 30/09/2010 @ 3:03 pm

    Low arpu and a fragment market that hasn’t even started yet !?!? Please leave your American market perceptions at the Australia immigration office -please !

  3. Avatar Patrick B 30/09/2010 @ 10:29 pm

    M2M is a big market with a very long tail. It’s also dependent upon big scale and low cost, so well done to Telstra for priming the market with a great collection of enabling services. If you’re looking for other good examples it’s also worth looking at Wireless Maingate in Sweden who run a low-cost Convergys-powered enabling platform.

  4. Avatar Bruce 09/02/2015 @ 10:26 am

    Telstra needs to have a path to locate anybody who has a clue what m2m is
    If any at Telstra knows what and how m2m please tell us how to contact you

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