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Sony Ericsson’s continuing improvement driven by smartphones

Handset vendor Sony Ericsson has reported its third consecutive profitable quarter, benefitting from the same magical healing powers of Android as Motorola. The firm turned in €49m in profit in the third quarter, compared to a net loss of €164m in the same period last year.

The company shipped around 10.4 million units during the quarter, a decrease from 11 million in the previous quarter and 14.1 million in the same period last year. Sales were almost flat year on year at €1.6bn, while the average selling price was up at €154 for the quarter compared to €114 a year ago.

Bert Nordberg, president and CEO of Sony Ericsson, said: “Our strategy to focus on the smartphone segment is succeeding and smartphones now comprise more than 50 per cent of our total sales.”

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