Citrix appoints former CA Technologies exec to lead Northern Europe

Virtualisation incumbent Citrix has announced the appointment of former CA Technologies executive Jacqueline de Rojas as area vice president, Northern Europe. In her role she will help drive awareness of the company’s virtual and mobile offerings across the region.

Reporting to Carlos Sartorius, vice president and general manager, EMEA, de Rojas will be responsible for the growth and development of Citrix operation across Northern Europe.

“Jacqueline’s previous success in driving growth in a range of markets will be a great asset to the future success of Citrix business; there is significant opportunity to influence workplace transformation,” Sartorius said.

“Her leadership skills, expertise and experience in technology coupled with her extensive knowledge of the enterprise market all ensure that Jacqueline will be a great addition to the Citrix team,” he added.

De Rojas has over 25 years of experience working with a number of software incumbents. She most recently served as vice president and general manager UK & Ireland at CA Technologies, and has also held executive roles at McAfee, Novell, Cartesis, Business Objects, Computer Associates, Legent and Informix.

“The adoption of virtual and mobile workspaces continues to surge in countries across Northern Europe as IT teams and service providers look for ways to seamlessly deliver apps, desktops, data and services to anyone, on any device, over any network or cloud,” de Rojas said.

“This is an exciting time for Citrix technologies to help businesses across the region embrace flexible working, foster self-service and create more agile IT environments. My decision to join Citrix was clear from the outset: the future of work is mobile.”

The move comes as Citrix doubles down on cloud-based VDI and mobile virtualisation following a sluggish start to the year and increased competition from VMware among others. Citrix’s revenue last quarter was up 12 per cent to $751m, but in May the company revised its earnings per share downward from $0.21-$0.24 to $0.18-$0.20.

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