Netherlands-based carrier KPN said Thursday that it will launch mobile services in France on Sunday, January 11.

KPN will offer mobile services as an MVNO (Mobile Virtual Network Operator) to French consumers by piggybacking on the network of local carrier Bouygues Telecom.

The French offering will be a no frills, online only distribution model and will be branded as Simyo. Calls are priced at Eur0.19 per minute to all fixed and mobile networks 24 hours a day.

KPN has a long standing strategy of deploying different brands in different markets and launched an MVNO operation in Spain last year, alongside its own networks in Germany, Belgium and The Netherlands.