UK MVNO Giffgaff has revealed that it is kicking data-hungry users off its network after discovering that less than one per cent of its customers are accounting for over a third of its total mobile internet data use across its entire network. The firm said that it has been looking into the usage patterns of mobile internet traffic on its network over the past few months, and has decided to put into place some new procedures as a result of its findings.
January 11, 2012
UK MVNO Giffgaff has revealed that it is kicking data-hungry users off its network after discovering that less than one per cent of its customers are accounting for over a third of its total mobile internet data use across its entire network.
The MVNO is a subsidiary of O2 and uses the operator’s network. The company pioneered the use of online forums and blogs to communicate with users, rather than relying on call centres, with the aim of creating an online community that helps fellow users with their customer service needs. The carrier also offers a £10 per month deal which provides unlimited data usage to its users.
However, the firm said that it has been looking into the usage patterns of mobile internet traffic on its network over the past few months, and has decided to put into place some new procedures as a result of its findings.
“As you can probably imagine, the actions of the few using data in this fashion have a couple of major consequences if we allow it to continue,” the company wrote in its blog.