ETSI leads AI charge for lumbering telcos

A concept of AI with brain and digital background

ETSI has announced a new working group to define a Cognitive Network Management architecture, taking advantage of artificial intelligence to better manage the network.

The Experiential Network Intelligence Industry Specification Group, ESTI ISG ENI, will use the ‘observe-orient-decide-act’ control model to allow operators to create an AI-based proposition which can adjust to context. The component, in theory, will adjust offered services based on changes in user needs, environmental conditions and business goals.

The objective here will be to create a system of automation which will learn from previous experience, effectively continuously building a collection of responses to different situations. This will help operators automate their network configuration and monitoring processes, thereby reducing their operational expenditure and improving the use and maintenance of their networks.

“The unique added value of the ETSI ISG ENI approach is to define new metrics to quantify the operator’s experience; this enables the optimization and adjustment of the operator’s experience over time, taking advantage of machine learning and reasoning.” said Ray Forbes, Convenor of ETSI ISG ENI.

The human-machine interaction is seen as an inhibitor to creating personalized services and speeding up the time to market, due to the limitations of humans. Artificial intelligence has long been touted as a means to remove the complexity developing and launching new services, as the computer can be made responsible for the time-consuming and burdensome tasks, dealing with them in a much more efficient manner.

While addressing artificial intelligence and its applications on the network is a promising sign for the telco industry on the whole, one might ask why it has taken so long to address the challenge. AI is hardly a new concept to the world of telecoms and technology as more forward-thinking companies are already reaping the benefits of the proposition. Think about Facebook, Google or IBM; AI is not a mystery, it is in fact the centrepiece of the business model.

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