Every now and then it’s important to take a moment have a chuckle and wonder what sort of world we’re now living in; introducing Mr. Friendly, a smart urinal.

The last couple of years have been tough on pubs. Taxes are always going up on alcohol and consumers are becoming more cash conscious, as well as healthier (god forbid), so Mr. Friendly has come up with a way pubs can make money by having a toilet (thank you to The Next Web for spotting this delight).

The urinal is equipped with a video screen, which only activates when there is someone relieving themselves. Here is a short description from Mr. Friendly:

“Advertising on the Mr. Friendly urinal is very simple thanks to the specially-designed, smart Cloud Control Center that allows you to remotely manage your advertising message to the appropriate target audience. It is very easy to use. Ads can be changed daily and displayed at specified times of the day. You may select your geographic reach, the type of location as well as your target audience.”

For example, if you own a sport bar which is showing the rugby at 3pm, you can have rugby themed adverts, or if it is 11pm on a rowdy Friday night after payday, why not recommend the local strip club or kebab shop. The adverts are only activated when someone is in front of the urinal, so you only make money when gentlemen are frequenting the facilities, and it’s a waterless urinal so you’re helping the planet as well.

Mr. Friendly states the urinal is designed with antibacterial materials that prevents bacteria from taking hold. And if you want to be that budding entrepreneur, you can also collect the urine which can be sold on for fertilizer.

“This type of innovation contributes to a better environment. All this without compromising on quality!” said Mr. Friendly.