At the Cable Next-Gen Europe event in London a panel discussed the lessons learned from offering 1 Gbps domestic broadband.

It seems like the only way the ISP industry thinks it can persuade consumers to hand over more of their hard-earned cash is to promise ever-better performance. But consumers can be an awkward bunch and have a nasty habit of expecting that promised boost to be delivered. To make things worse they’re not shy about voicing their displeasure to expensive customer service departments.

They just won’t listen to reason. You can try explaining the problem is at their end thanks to rubbish routers, decrepit devices and unhelpful walls but it falls on deaf ears. As far as they’re concerned they’ve been promised 1 Gbps, they’re not getting it and they want to know what the company that took their money is going to do about it.

The consensus among the panel, which featured ISPs, specialist wifi vendors and a big kit vendor, was that wifi is the ISP’s problem whether they like it or not. A big reason for this is that regular punters aren’t even interested in the various technical challenges involved in delivering the promised bandwidth; they only care about the end result.

Having said that there are a lot of technological solutions to this problem, such as mesh wifi as offered by companies like Plume, which was represented on the panel. Mesh looks like a good answer to coverage problems resulting from the limited range of wifi routers, physical obstructions, etc. It’s quite a trending buzzword in the industry right now but even the mesh vendors were careful not to position it as a panacea.

Similarly successive generations of wifi technology, now belatedly using a more consumer-friendly naming scheme, only address part of the problem. Even if you have a 1 Gbps service and the latest Wi-Fi 6 router, of all your devices still have 802.11g wifi chips, which is apparently still commonplace, then you’re still going to get rubbish performance.

According to a straw poll among the panel it’s not uncommon for there to be 20+ wifi connected devices in a given home, through which CSP customers will assess the quality of their service. For this reason there was a consensus that there will be an explosion in managed wifi services offered by CSPs in the near future.