Telecom Italia is the latest telco to join the 5G bonanza, announcing launch of its own network in Turin, Naples and Rome.

The launch is limited for the moment, though it seems TIM is confident it can scale very quickly. By the end of the year, an additional six cities (Milan, Bologna, Verona, Florence, Matera and Bari) will be added to the list, as well as 30 tourist destinations, 50 industrial districts and 30 specific projects for big business.

By 2021, TIM has set itself further ambitious targets; coverage for 120 major cities, 200 tourist destinations, 245 industrial districts and 200 specific projects for big business. The dreaded ‘up-to’ metric has also made an appearance, with speeds ‘up to’ 2 Gbps promised by the end of the year, progressing to 10 Gbps by 2021, when it is also promising 22% population coverage for 5G.

What hasn’t been detailed is the number of base stations which will be upgraded to 5G over the coming months and years. It’s all well and good to ‘have’ 5G in Turin, Naples and Rome, but without knowing the number of base stations which are 5G there is little way to gauge the coverage footprint. It might end up meaning very little unless you are stood in the perfect spot just outside the entrance to Vatican City.

Onto pricing, TIM has elected to take the SIM-only approach, with the option to bolt on a subsidised handset as an additional product. For €29.99 a month, users will have a data allowance of 50 GB, with unlimited calls and SMS, while the data pool is increased to 100 GB for €49.99 a month.

Interestingly enough, the most attractive offers which we have seen around the world for 5G have been SIM-only plans. Vodafone in the UK has taken this approach, while T-Mobile US has done the same also. Telcos have wanted to distance themselves from the profit churning subsidised handset model for years and perhaps this is further evidence of this. Whether a SIM-only approach to 5G, with optional bolt-ons for subsidised handsets, becomes a defining trend, only time will tell.

Another excellent move from TIM is the roaming. Although there are few telcos who have announced roaming plans, Vodafone is one of the only ones to do so, TIM has suggested it will offer 5G roaming in six countries, starting within July in Austria, the UK and Switzerland and moving on to Spain, Germany and the UAE soon after.

The announcements are coming think and fast as we move closer to the 5G dream, but this looks like one of the more comprehensive ones to date.