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Nokia taps Telia for new head of strategy

Finnish network vendor Nokia has decided its strategy should be directed by Gabriela Styf Sjöman, formerly of Swedish operator group Telia.

Sjöman (pictured) will replace long-time Chief Strategy Officer Kathrin Buvac, who isn’t leaving Nokia, but will now focus entirely running Nokia’s enterprise division. This move would appear to signify that the enterprise business group, which was only created at the start of this year, requires Buvac’s undivided attention. Whether or not this is because it’s going well or badly remains to be seen.

It seems like a good idea to have operator expertise in a networking vendor strategy team and Sjöman is presumably up to speed on the techie side too, her most recent role at Telia being at the head of its networks division. Nokia is also making much of the fact that she has lived all over the world, having grown up in Mexico and got an MBA from Durham University in the UK, but the fact that she was at rival Ericsson for ten years until 2014 will presumably have been viewed as a plus too.

“We are delighted to welcome Gabriela to Nokia at a pivotal moment in our 5G journey,” said Nokia CEO Rajeev Suri. “She brings a wealth of international knowledge and a deep understanding of our industry, its customers and technologies. Her insight will be critical in refining our strategy for the future. I also want to thank Kathrin, who has continued to lead our strategy organization in addition to her role as President of Nokia Enterprise since January this year.”

“I am excited to join Nokia at such a pivotal time,” said Sjöman. “With its broad portfolio and innovative technology, Nokia is well positioned to help its customers realize the full potential of 5G, and I look forward to being part of further strengthening Nokia in this 5G journey.”

Back at Ericsson, the company has unveiled its replacement for Rafiah Ibrahim, who decided to call it a day back in March. Fadi Pharaon is being promoted from his current position as VP of networks and managed services in the Europe and Latin America group. He is an Ericsson lifer who seems to have had executive roles for the company in every part of the world.

“With the introduction of 5G we are at an exciting time in the industry,” said Ericsson CEO Börje Ekholm. “Our customer relationships are key to build a strong company position in the market for this next phase of industry development. Fadi has the right background, experience and capabilities to lead this work in this Market Area and I am very pleased to see him stepping up to this role.”

“The mobile industry is transforming countries and industries and with 5G becoming a reality, we will see new business opportunities and innovations across our markets,” said Pharaon. “I really look forward to taking on this exciting new role in Market Area Middle East & Africa and work together with both the team in the Market Area as well as the Executive Team. Our abilities to work closely with our customers in our market areas are key to leveraging our technology leadership in 5G.”

We can probably expect every significant announcement from either company to be framed in this ‘now that 5G has arrived’ way. The commercial opportunities presented by 5G are far more diverse and complex than by any previous mobile technology generation, so strategy maybe more important than ever when it comes to capitalising on the 5G opportunity.


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