At the first big tech show of the year mobile chip giant Qualcomm is focusing on cars rather than phones.

The most eye-catching of its many CES announcements is Qualcomm Snapdragon Ride, a new autonomous driving platform. It consists of the family of Snapdragon Ride Safety SoCs, Snapdragon Ride Safety Accelerator and Snapdragon Ride Autonomous Stack. Qualcomm claims it’s one of the automotive industry’s most advanced, scalable and open autonomous driving solutions, but then it would.

In common with the smartphone Snapdragon platform, Qualcomm is aiming to provide as much of the technology required to enable autonomous driving as possible in one package. Right now that includes the following: L1/L2 Active Safety ADAS for vehicles that include automatic emergency braking, traffic sign recognition and lane keeping assist functions; L2+ Convenience ADAS for vehicles featuring Automated Highway Driving, Self-Parking and Urban Driving in Stop-and-Go traffic; and L4/L5 Fully Autonomous Driving for autonomous urban driving, robo-taxis and robo-logistics.

“Today, we are pleased to be introducing our first-generation Snapdragon Ride platform, which is highly scalable, open, fully customizable and highly power optimized autonomous driving solution designed to address a range of requirements from NCAP to L2+ Highway Autopilot to Robo Taxis,” said Nakul Duggal, SVP of product management at Qualcomm.

“Combined with our Snapdragon Ride Autonomous Stack, or an automaker or tier-1’s own algorithms, our platform aims at accelerating the deployment of high-performance autonomous driving to mass market vehicles. We’ve spent the last several years researching and developing our new autonomous platform and accompanying driving stack, identifying challenges and gathering insights from data analysis to address the complexities automakers want to solve.”

There were a bunch of other related announcements, including new strategic partnerships with GM, Denso and Sasken, as well as some other additions to Qualcomm’s connected car portfolio. Elsewhere the Bluetooth industry received another boost with Qualcomm’s launch of aptX Voice high quality audio. CES has always offered Qualcomm the opportunity to show off what it offers outside of the smartphone space and it seems to be taking good advantage this year.